FROM THOUGHT TO FINISH
“Le hasard n’existe pas. [Coincidence does not exist.]”
Recent scientific research has proven that success, and failure, can be predicted through series of traits. Hence, success is a result of detailed preparation, innovation (questioning the status-quo) and discipline.
At LORÉE, our experienced research associates are eager to assist you in building an offer that is congruent with market demands to ensure awareness, consideration, usage, advocacy and loyalty.
KEY STAGES IN THE PRODUCT DEVELOPMENT PROCESS
© LORÉE Research 2019
Innovate
Creative ideas often associate data points from diverging fields that help solve problems or improve the lives of human beings. This reveals the need for databanks and paying close attention to consumer needs.
We do not only identify consumers expressed needs but also attach great importance to understanding their unspoken emotional and functional needs. Thus, we support you at every step of product development to anticipate consumer demands.
Related Studies and Solutions
+ Buyers Drivers and Detractors
+ Consumer Satisfaction Surveys
+ Retail Census & Audit
+ Creative workshops: participatory techniques, projective, etc.
+ Concept, product and name testing
+ Data mining
+ Other Qualitative, Quantitative and Secondary Research Studies
